Much emphasis is placed, in theory, on the equality of individuals in the United States. Personal equality is guaranteed by law.

Nonetheless, ethnic and social bias does exist. Women are still striving for equality in pay and positions of authority. In the structure of the workplace, there is often inequality in employees' roles.

Compared with many cultures, the United States is moving forward rapidly and successfully with its unique diversity. Expect to work with women and people of different ethnic backgrounds, religions, and cultures in the workplace at all levels and positions. Do not assume, for example, that a woman present in the meeting will be responsible for handling coffee. She may very well be leading the meeting and the person who will make the final decision. Treat everyone with respect and dignity to ensure a successful trip.

Many people in the United States have a limited knowledge of cultures beyond their own country and its own diverse subcultures. Some Americans may assume that their way is the "correct" or only way.


Business culture can vary greatly from company to company, because of America's diversity. Learn as much about the business culture of your foreign associates before meeting with them through their website, marketing materials, and business literature.